article thumbnail

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

Budgeting 130
article thumbnail

Debit Surge Has Ripple Effects On Networks And Issuers

PYMNTS

Morgan management said in its commentary that debit was being used for “everyday spend,” while credit sales have been negatively impacted by slumps in travel and entertainment-related activity. As to where that debit spend is going: J.P. Mastercard CFO Sachin Mehra said that, post-quarter-close, “in terms of spend levels in the U.S.

Math 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Trying To Reason With Returns Season: 51 Percent Of Consumers Would Keep Goods For Discounts

PYMNTS

The math gets a bit more involved when it comes to why the consumer is returning an object. Billion Today In Retail: CarLotz Looks To Launch Hub Network; Build-A-Bear Anticipates eCommerce Jump Digital Shifts In Entertainment, Retail Logistics And Dining. And bigger discounts don’t necessarily mean bigger results.

Math 69
article thumbnail

Subscription Commerce Is Expanding Beyond Retail

PYMNTS

Subscription commerce is attractive to entertainment platforms as well as retail businesses because it locks in revenue streams, and customer data can help with planning and forecasting. The downsides are that the subscription model is subject to customer churn and high acquisition costs.

Retail 47
article thumbnail

How A Toy Retailer Is Adding Quality Play Time To Quarantine

PYMNTS

Onderdonk places the order spike around March 12, which is when schools started to close and parents began grappling with keeping their kids engaged and entertained. He believes KiwiCo’s products are effective at developing science, engineering, art and math skills while also maintaining an element of fun.

Retail 45
article thumbnail

Another Singles’ Day, Another Series Of Smashed Records For Alibaba And Alipay

PYMNTS

While consumers were being entertained, they were also shown “See Now Buy Now” fashion shows and prompted via interactive apps to download coupons, raffle tickets, gift certificates, etc. JD.com is really good at math,” Shuai noted. “If Jack Ma even made a surprise appearance as the “retail-tainment-in-chief.”.

Math 40
article thumbnail

Retail Goes Out To The Ballgame For The Fourth

PYMNTS

Thousands of Americans will take to the nation’s ballparks this weekend as Americans celebrating the nation’s independence will look to the nation’s national pastime for the entertainment, likely combined with a fireworks display of some kind. exist at all kinds of price points.

Retail 40