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How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?

CFO Simplified

As a business owner, you need to understand what your total cost of marketing and sales is. Base salaries and commissions for your sales team. Administrative staff salaries (supporting your sales department). Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”.

CFO 97
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Pokémon’s New Retail Customer Acquisition Math

PYMNTS

PYMNTS sat down with Revel’s CTO Chris Ciabarra to get the inside skinny about the Pokémon Go retail’s effect -which has been undeniably profound by the numbers. What we’re seeing online here is that 63 percent of our customers that have Pokestops increase weekly gross sales by 12 percent. By The Numbers.

Math 47
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10 Weekend Reads

Barry Ritholtz

To be a successful investor you need to possess a number of different traits. You need to understand how math, statistics and probabilities work. New York Times ) • From Dylan to Bieber, catalogue sales are the megadeals taking over music : Some call it song management, others royalty acquisition. What happens if they fail?

Math 103
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My New ETF: 100% of Upside + 0% of Downside

Barry Ritholtz

Second, follow Charlie Munger’s advice and invert the sales pitch: 70% of the upside (you give up 16.62% per year for 2 years) with none of the downside sounds attractive – unless you think about what you are really giving up and getting in exchange. The performance numbers reveal this is a terrible trade-off for the average retail investor.

Math 74
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Lego Builds Stellar First Half As ‘Kidults’ Stay Home

PYMNTS

Consumer sales grew 14 percent compared with the first half of 2019 and the brand’s global market share increased. The digital numbers for Lego.com doubled to more than 100 million in the first half of 2020. Toy industry sales increased by 9 percent in the first half of 2020 across the 12 global markets tracked by The NPD Group.

Math 64
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10 Tuesday AM Reads

Barry Ritholtz

My Two-for-Tuesday morning train WFH reads: • Stock Pickers Never Had a Chance Against Hard Math of the Market : In years like this one, when just a few big companies outperform, it’s hard to assemble a winning portfolio. Businessweek ) but see With cash earning 5%, why risk money on the stock market? With the 10 year at 4.2% 1987 Crash 3.

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10 Friday AM Reads

Barry Ritholtz

The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to both distribute real-time information and make expertise available. Combine these elements with your own critical faculty — to weed out the usual spam and bs — and it could feel like the only place online that really mattered.

Math 60