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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. For example, a viewer may react positively to a highly creative television commercial and go online to make a purchase — but it’s likely that the “last click” will get the credit for driving the sale.

Budgeting 130
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Pokémon’s New Retail Customer Acquisition Math

PYMNTS

What we’re seeing online here is that 63 percent of our customers that have Pokestops increase weekly gross sales by 12 percent. If you want to put a number on that, it averages out to about $2,000 to weekly gross sales.”. Revel’s customers are retail, grocery stores, restaurant and soon, hotels.

Math 47
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US Consumers Expect To Return $115 Billion In Unwanted Gifts

PYMNTS

On each side of the equation, the math is simple. Retailers that sell a product to a customer who ultimately returns it not only absorb the cost of executing a sale that ultimately will be for naught, but also need to process a returned item. If retailers can't restock the item, they lose whatever they paid for it.

Math 108
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10 Weekend Reads

Barry Ritholtz

The bill, meant to force the sale of TikTok, passed by a landslide. link] • Large language models, explained with a minimum of math and jargon : Want to really understand how large language models work? [link] see also How the House quietly revived the TikTok ban before most of us noticed : An unusually fast process.

Math 69
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10 Tuesday AM Reads

Barry Ritholtz

EVs Made Up 10% of All New Cars Sold Last Year : Worldwide, sales of electric vehicles in 2022 passed 10% market share for the first time; 11% of total car sales in Europe (Plug-in hybrid vehicles were another >9%), EVs were 19% in China, and 5.8% It was an era of illusory and ridiculous promises. ( New York Times ). • Prospect ).

Math 97
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How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?

CFO Simplified

As a business owner, you need to understand what your total cost of marketing and sales is. Base salaries and commissions for your sales team. Administrative staff salaries (supporting your sales department). Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”.

CFO 97
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Lego Builds Stellar First Half As ‘Kidults’ Stay Home

PYMNTS

Consumer sales grew 14 percent compared with the first half of 2019 and the brand’s global market share increased. Toy industry sales increased by 9 percent in the first half of 2020 across the 12 global markets tracked by The NPD Group. Global revenue for the first half of the year grew 7 percent to $15.7 Operating profit was $3.9

Math 64