Brandless Turns To Subscriptions To Make Service Stickier
PYMNTS
JANUARY 21, 2019
CEO Tina Sharkey believes that while consumers certainly want high-quality goods, they are tired of paying what she calls the “brand tax” for access to them. That tax, she noted , encompasses marketing, retailer margins and other expenses that can typically push up prices on brand-name beauty products by as much as 30 percent.
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