How Zulily Balances Friction And Security To Make eCommerce Sticky
PYMNTS
OCTOBER 14, 2020
Retailers therefore have to determine the number of speed bumps their customers are willing to put up with as well as the special features they can offer to encourage shoppers to overlook these minor inconveniences. . That is something that can be used [in security efforts], depending on the specific issue or the resolution.” .
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