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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. Zero out inefficient spend and ways of working.

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Weekend Reading For Financial Planners (Jan 28-29)

CFO News Room

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

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Weekend Reading For Financial Planners (Jan 28-29)

Nerd's Eye View

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

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3 CFO Tips for Understanding the Intricacies of Marketing

The Finance Weekly

In many cases, marketing teams are nervous about approaching the CFO in regards to the budget or new campaigns. On the other hand, CFOs need to answer to the CEO if something goes wrong or the budget goes awry. The right communication and understanding from both sides will create the ideal platform for company growth.

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Yelp To Lay Off Or Furlough 2,100 As Local Businesses Struggle With COVID-19

PYMNTS

We have reduced server costs, deprioritized dozens of projects, and redone our budget based on ensuring company survival (instead of growth).”. Stoppelman wrote at the time that the company was waving advertising charges for small eateries and bars that stay open during the crisis.

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ADP: Pandemic Prompts Firms To Replace Checks With Pay Cards

PYMNTS

Employers, she said, may not have understood the real value and not placed emphasis on that option through communication or advertising campaigns.

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7 Essentials Of Nonprofit Financial Management

The Charity CFO

A Nonprofit Budget. A nonprofit budget is a planning document that helps predict expenses, allocate resources, and monitor ongoing operations throughout the year. A well-formulated budget should focus on the goals and objectives of your organization. What percentage of your budget is going towards administration costs?