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Shoppers Use Mobile For In-Store Comparisons

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New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. About 30 percent of consumers said they planned to use their mobile device to sign up and receive in-store promotions and discounts.

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TRENDING: How Credit Unions Give Digital The Personal Touch

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The total number of CUs in the United States has decreased by 177 year-over-year, though, a sign that CU mergers and consolidations have concentrated more members in a smaller number of CUs. Deep Dive: How CUs Leverage Social Media. CUs active on social media risk alienating customers with too-aggressive advertising.

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Whole Paycheck Tracker: New Blows Against The Amazon Empire

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The same can probably not be said for Kroger ’s plans to go live this fall with an eCommerce marketplace of third-party sellers through a partnership with Mirakl, which specializes in B2C and B2B eMarketplaces. ” If there was a surprise in the numbers, it came from Alexa. Was Prime Day India Really a Test Case?

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Ikea And What Comes Next For Printed Catalogs

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The chain plans to commemorate it with a book due out next autumn. Leveraging the direct mail channel, U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold — an ROI of 1,300 percent. Catalog readership has resultantly declined precipitously over the past several years.

Retail 97
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The Haves And Have-Nots Of Predictive Marketing

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It’s very clear from the results of this study that the rest of the market is starting to leverage technology platforms to go do the same thing,” according to Windsor Circle CEO and Cofounder Matt Williamson. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

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Sodyo’s Vision For The Next-Gen QR Code

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They can’t, but the next generation of scannable codes aims to do exactly that, leveraging a color matrix that can be scanned from afar and renders well on TV screens. Yagur explained that Sodyo’s codes leverage color-based tagging technology so scanners don’t have to read the whole code — just the connection points between colors.

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Netflix Notches Growth, But Is Slowed By Emerging Streaming Competition

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By the numbers, Netflix reported EPS of $1.30 Advertising, Hating reiterated on the same call, is not part of the long term plan, as it would conflict with Netflix’s central stated goal of “streaming and customer pleasure” according to Hastings. and revenue roughly in line (though slightly ahead) with analyst predictions at $5.47