A Loyalty-Driven Singles’ Day in China Lends Lessons to Sales-Centric Shopping Holidays
CFO News Room
DECEMBER 21, 2022
For consumer brands doing business in China, no date on the retail calendar carries more weight than November 11, also known as Singles’ Day. Today, the event is the pinnacle of the global retail calendar, with over 290,000 brands offering 17 million products to over 1 billion annual active consumers across Alibaba’s ecosystem this year.
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