Catering To Cats (And Their Owners) With Customized Pet Food Plans
PYMNTS
SEPTEMBER 24, 2019
Long before Smalls Co-founder and CEO Matt Michaelson decided to help start a pet food company that caters to cats, he grew up with self-employed parents and had an itch to build. His family had always owned cats and dogs, and when he fell into the eCommerce startup world in New York City, he decided to take a look at the pet food industry.
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