The Coming Apps-ocalypse
PYMNTS
MARCH 5, 2016
In the early days of the smartphone, apps came upon consumers like tiny technological miracles sent from heaven to make their lives easier. “There’s an app for that” was more than a marketing pitch. For a short time, it became something of a lifestyle movement for consumers enamored of their one-tap access to everything. The love affair, however dizzying, was relatively short-lived as consumers began to realize two things simultaneously.
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