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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. Leaders under economic pressure will likely prioritize short-term measures of growth, so there will be a bias toward marketing tactics with a clearer return on investment, such as search, social, and e-commerce.

Budgeting 130
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10 Weekend Reads

Barry Ritholtz

The bill, meant to force the sale of TikTok, passed by a landslide. link] • Large language models, explained with a minimum of math and jargon : Want to really understand how large language models work? link] Be sure to check out our Masters in Business this week with Liz Ann Sonders , Chief Investment Strategist at Schwab.

Math 69
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10 Tuesday AM Reads

Barry Ritholtz

While declining interest rates have been responsible for stock growth (at least at the extremes), interest rate changes don’t always determine our investment destiny. Fisher Investments ) but see also Mapping the Death of NYC’s Cheap Slice : Inflation is ratcheting up the price of pizza in New York City. What does though? CityLab ). •

Math 97
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10 Weekend Reads

Barry Ritholtz

You need to understand how math, statistics and probabilities work. And you need the emotional discipline to stick with a reasonable investment strategy from manias to panics and everything in between. ( To be a successful investor you need to possess a number of different traits. What happens if they fail?

Math 102
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Pokémon’s New Retail Customer Acquisition Math

PYMNTS

“What we’re seeing online here is that 63 percent of our customers that have Pokestops increase weekly gross sales by 12 percent. If you want to put a number on that, it averages out to about $2,000 to weekly gross sales.”. Revel’s customers are retail, grocery stores, restaurant and soon, hotels.

Math 47
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Lego Builds Stellar First Half As ‘Kidults’ Stay Home

PYMNTS

Consumer sales grew 14 percent compared with the first half of 2019 and the brand’s global market share increased. We will continue to invest in upgrading our e-commerce capabilities to support both our retail partners and [our] own platform and continue to invest in creating fantastic physical brand experiences for shoppers and fans.”.

Math 64
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My New ETF: 100% of Upside + 0% of Downside

Barry Ritholtz

Second, follow Charlie Munger’s advice and invert the sales pitch: 70% of the upside (you give up 16.62% per year for 2 years) with none of the downside sounds attractive – unless you think about what you are really giving up and getting in exchange.

Math 74