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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Adobe’s Magento Adds Google And Amazon Functionality

PYMNTS

The Commerce Cloud is a fully managed cloud-based version of the Magento platform that is fully integrated with benchmark Adobe tools like analytics, marketing and advertising. About two months ago, Adobe launched Commerce Cloud , which was an extension of its $1.68 billion acquisition of Magento in May of 2018.

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Adobe Introduces New Commerce Features For Magento Platform 

PYMNTS

This fully managed cloud-based version of the Magento platform is fully integrated with benchmark Adobe tools like analytics, marketing and advertising. Users can set pricing rules for the Amazon sales channel, handle multiple brands at a time with access to multiple accounts, and get access to Amazon product data.

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Why Pro Sports Teams Are B2B Payments Role Models

PYMNTS

When you’re dealing with professional sports, you’re dealing with an organization that sees itself as the benchmark for service,” he explained. On the AR side, pro sports teams sell things like box seats, advertising space and other services to fellow corporations. Every business has those issues.

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Walmart+ And Amazon Prime Face Off As Consumers Decide Who Gets Their Business

PYMNTS

Today, grocery accounts for 56 percent of Walmart’s net sales, as spend in key retail sectors such as home furnishings, apparel, electronics, sporting goods and toys is consistently shifting Amazon’s way. Of that 17 percent with Walmart+, 15 percent are consumers who already had an Amazon Prime account and about 2 percent of them did not.

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Should Facebook Buy eBay?

PYMNTS

He advertised it as broken, set the starting bid at $1.00 million from Benchmark Capital and changed its name to eBay. The only way to reliably get into the News Feed and get noticed by users was to buy advertising and hope that enough consumers saw an ad, clicked and then clicked again to buy. Most users didn’t.

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101 Ways Financial Advisors Can Add Value For Their Clients

CFO News Room

By applying the ideal-target-client framework, advisors can not only better target their marketing efforts (as they can align their website and other advertising efforts with their ideal client’s needs), but they can also streamline their day-to-day work, as they will encounter fewer ‘new’ issues as their client base grows.