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Credit By Another Name

Global Finance

The business-to-business (B2B) BNPL transaction works similarly to the business-to-consumer (B2C) BNPL transaction. The areas where B2C and B2B BNPL diverge are maturity, market size, and client base. According to some estimates, B2C BNPL accounts for approximately 5% of global e-commerce spending. So they are into that.

B2C
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2024 Private Equity Report: Key Takeaways for Operating Partners and Board Members

E78 Partners

B2C experienced a resurgence, with deal volumes climbing 10.9% Sector-Specific Dynamics Several sectors showed notable trends in 2024: B2B remained the largest target for middle-market PE, accounting for 37.1% However, deal values declined amid weaker demand in manufacturing. as consumer optimism improved.

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BlueSnap’s Channel Partner Program Is Surging

Trade Credit & Liquidity Management

From a Press Release dated July 8, 2025, Boston, Massachusetts & London, England BlueSnap, a global payment orchestration platform serving B2B and B2C businesses, has announced remarkable growth (137%) in its Channel Partner Program since its launch in September 2024.

B2C
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1110: When Leadership Mattered | Amanda Whalen, CFO, Klaviyo

CFO Thought Leader

Our platform brings together marketing, service, and analytics in one place by integrating all the data a B2C business knows about its customers. What sets us apart is that while there are fantastic B2B CRMs out there—we have great respect for them—they weren’t built for B2C needs. They move at a slower pace.

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Trends to Watch in 2025 as Innovation Morphs into Acceleration

Bramasol

And we see that this trend is definitively not restricted to B2C model, while the lines between B2B and B2C are blurring. According to Gartner, "75% of organizations selling direct to consumers will offer subscription services.

SAP
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2024 Private Equity Report: Key Takeaways for Operating Partners

E78 Partners

B2C experienced a resurgence, with deal volumes climbing 10.9% Sector-Specific Dynamics Several sectors showed notable trends in 2024: B2B remained the largest target for middle-market PE, accounting for 37.1% However, deal values declined amid weaker demand in manufacturing. as consumer optimism improved.

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Transcript: Jim O’Shaughnessy on Infinite Wisdom

Barry Ritholtz

And I also made the mistake of making a B2C, whereas that’s supposed, that was a, a huge mistake should have gone B2B because I later learned, you know, I was a level playing field guy and like people couldn’t just buy their no loads and everything. That’s right. In 1999, 2000. I was just, you know, 23 years too early.