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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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10 Monday AM Reads

Barry Ritholtz

My back-to-work morning train WFH reads: • The sneaky economics of Ticketmaster : Ticketmaster’s maligned fees and customer service issues are again under the microscope. The Hustle ). • What Is the Bond Market Saying About the Economy? The bond market certainly DID NOT see the pandemic-induced inflation coming. ( Source: TKer.

Math 117
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A Modern Nonprofit Podcast: Fundraising Hacks for Nonprofits

The Charity CFO

For example, over the last 10-12 years, the economic environment has been rather friendly. In essence, because the economic environment has been favorable, a non-profit can take time figuring out where the group wants to spend its time. Let’s take the concept of marketing channels for example.

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What Walmart’s Resurgence Means For Retail And The “Pays”

PYMNTS

He didn’t think much of math and science — rather unusual given his choice of a profession that uses complicated math formulas to communicate. His economic principles were what inspired President Lyndon B. For instance, economics, he once said , is a useful form of employment for economists. stores in June 2016.

Retail 54
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Second Day, Second Wind On Innovation Debates

PYMNTS

Evans, chief economist and founder at Global Economics Group, and a quartet of CEOs sat down to discuss how commerce has been wending its way speedily across borders. People like to believe algorithms are neutral — and purely rational mathematical deductions — when, in fact, they are man-made models codified by math.

Math 41
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Transcript: Elizabeth Burton, Goldman Sachs Asset Management

Barry Ritholtz

One, one is true and I’ve always said is that I wanted people to stop, ask if I could doing math. And no one asked me if I can do math anymore with a degree from Booth, particularly in econometrics and statistics. So people really ask you, you take French and can you do math. Two reasons. Everything associated there too.

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Transcript: Steven Klinsky

Barry Ritholtz

STEVEN KLINSKY, FOUNDER, CEO AND MANAGING DIRECTOR, NEW MOUNTAIN CAPITAL: I come from the Detroit area of Michigan as a public school kid, went to University of Michigan and studied both economics and philosophy. KLINSKY: There had been stagflation, where the stock market was lower in ‘81 than it had been in 1968. KLINSKY: Yeah.