article thumbnail

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
article thumbnail

10 Monday AM Reads

Barry Ritholtz

My back-to-work morning train WFH reads: • The sneaky economics of Ticketmaster : Ticketmaster’s maligned fees and customer service issues are again under the microscope. The Hustle ). • What Is the Bond Market Saying About the Economy? The bond market certainly DID NOT see the pandemic-induced inflation coming. ( Source: TKer.

Math 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Monday AM Reads

Barry Ritholtz

Barron’s ) • The Bear Market’s Survivors Share Their Biggest Lessons : With the S&P 500 in the longest bear market since 1973, individual investors maneuver differently from just months ago. But most of all, it was just simple maths according to Druck. The easy part is over. The first was don’t lose money.

Math 109
article thumbnail

10 Tuesday AM Reads

Barry Ritholtz

My Two-for-Tuesday morning train WFH reads: • Stock Pickers Never Had a Chance Against Hard Math of the Market : In years like this one, when just a few big companies outperform, it’s hard to assemble a winning portfolio. Businessweek ) but see With cash earning 5%, why risk money on the stock market? Can a New One Succeed?

article thumbnail

A Modern Nonprofit Podcast: Fundraising Hacks for Nonprofits

The Charity CFO

For example, over the last 10-12 years, the economic environment has been rather friendly. In essence, because the economic environment has been favorable, a non-profit can take time figuring out where the group wants to spend its time. Let’s take the concept of marketing channels for example.

article thumbnail

Q&A with finance leader: Lead with context, coach with content

Future CFO

I can vividly remember my first high school economics class, that was when I first realized that math wasn’t only theoretical. This role allowed me to drive substantial business results and foster growth across 27 diverse markets, each having a unique set of challenges.

Finance 52
article thumbnail

Zest AI CEO: Artificial Intelligence Is Reshaping Lending and Credit

PYMNTS

In this case, the “cake” is the improved performance and economics that many banks experience when they update systems that in some cases have been in place since the 1950s. “On On average, our customers will see a 20 percent lift in approvals and a 30 percent reduction in charge-offs just by deploying better math,” de Vere said.

Math 138