Amazon Expands Data-Driven Fashion Push
PYMNTS
DECEMBER 15, 2020
And beyond the big names, Amazon’s own private labels are the fourth most purchased brand in terms of clothing and footwear on Amazon, “with only Nike, Under Armour and Hanes ranking higher,” according to SunTrust analyst Youssef Squali. The experience works on the web and inside the Amazon app and comes with a $25 price tag.
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