Amazon Expands Data-Driven Fashion Push
PYMNTS
DECEMBER 15, 2020
While apparel sales have been uneven in 2020, as consumers have shown a greater preference for comfy loungewear to haute couture, Amazon’s battle to enter and drive the segment has continued apace. A fact buttressed by near control of the eCommerce segment of the category in a year when everything has been highly digital.
Let's personalize your content