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Setting Your B2B Sales Strategy in a Downturn

CFO News Room

Sellers need to avoid a spread-the-peanut-butter approach and instead concentrate resources on the most promising opportunities. The emerging winners will be the ones who take a more nuanced approach, tailoring the answer to the strength of their own products and markets, as well as to how economic uncertainty affects their customers.

B2B 100
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Adweek On The Pandemic-Driven Digital Media Subscription Surge

PYMNTS

Consumers’ thirst for news content about COVID-19 crisis developments — including economic impacts, federal stimulus aid and effects on the presidential election — has substantially accelerated digital subscriptions this year, breathing new life into the industry. He’s an expert in programmatic advertising,” Litvack said.

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Matching And Monetizing Music Makers With Tune Seekers

PYMNTS

In the latest Matchmakers installment, David Evans, economist and author of the book “Matchmakers: The New Economics of Multisided Platforms,” interviewed David Baird, CEO of Gigmor. Gigmor helps concentrate the widely dispersed info across an artist’s profile and upload it onto the site, he said.

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What If Millennials Aren’t Quite As Different As Advertised

PYMNTS

But two years, some economic recovery and an increasing number of older millennials having children have pushed that data some, such that millennials are starting to look a lot less different from their parents and older siblings and a bit more like they are just late to the party.

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How Trust Ignites Matchmakers

PYMNTS

In this week’s episode of The Matchmaker Is In series, hosts Karen Webster and David Evans, economist and author of “ Matchmakers: The New Economics of Multisided Platforms , were joined by Delivery.com CEO Jed Kleckner to explore the critical role value and trust play in igniting a marketplace platform. How Delivery.com Delivers.

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The Sharing Economy come home: The IPO of Airbnb!

Musings on Markets

Setting the Table As with any valuation, the first step in valuing Airbnb is trying to understand its history and its business model, including how it has navigated the economic consequences of the COVID. It’s relative: The first is that it was not just Airbnb that felt the pain from the economic shut down.

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House Hearing Signals Fireworks On Big Tech Antitrust Issues

PYMNTS

This is the third hearing in a series focused on larger tech firms and economic power that has been held by Rep. In recent headlines , the Justice Department has said that it is looking into Google’s digital advertising and search activities and examining whether the company may have breached antitrust laws.