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Soft Landing Strategy: More Opportunities, Less Debt

CFO Share

Two months of favorable economic indicators do not guarantee a soft landing, just as one swallow does not guarantee the end of winter. That may mean hiring one employee instead of two, or moderating your advertising spend below your team’s goals.

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905: The Future CFO Among Us | Sruthi Lanka, CFO, Public.com

CFO Thought Leader

Back in 2009, as the economic downturn dispatched a daily dose of bad news, Lanka was tasked with separating Goldman’s nervous bankers from their long-tenured messaging device of choice: the BlackBerry. Back in 2009, as the economic downturn dispatched a daily dose of […] We don’t do this, as many of our competitors do.

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The Subscription Two-Step: Adweek Flexes To Keep Subscribers For The Long Haul

PYMNTS

The subscription commerce sector, however, appears to be weathering the economic storm and could even emerge stronger once the pandemic recedes. The United States’ gross domestic product (GDP) has slipped 32.9 percent since March, illustrating just how dramatically the health crisis has affected the nation’s economy. The report noted that 17.5

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Alibaba Growth Spurt Is Promising, Yet Portentous

PYMNTS

So far, the story aligns with Chinese government’s statistics that depicted strong overall economic growth and increased online retail sales. Another (one that Alibaba has already begun to explore) would be to offer online entertainment and film, leveraging advertising data and customers to become a cultural force.

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Fiverr’s IPO Bodes Well For (Some) Gig Economy Stocks

PYMNTS

The economic potential is also considerable, as in 2018 it is estimated that gig workers earned $1.7 The company has also been leveraging local market power into ancillary services such as food delivery (a la Uber Eats). Fiverr has pointed to content marketing, graphic design and advertising as key services.

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Deep Dive: How Pause Features, Free Trials Can Help Digital Media Subscription Services Satisfy Users

PYMNTS

percent since March, according to a World Economic Forum report , and this grim number rivals that of the Great Depression. These stark economic realities reveal why many U.S. This could be especially crucial as many in the publishing industry confront advertising revenue declines. The Department of Labor found that 23.2

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The Sky’s The Limit For Kenyan Online Marketplace Sky.Garden

PYMNTS

Previously, African merchants had the opportunity to sell their wares on platforms such as OLX and Jumia or by leveraging social media platforms like Facebook and Instagram. Rather, Sky.Garden hopes its merchants will use those social media channels to share the links to their unique web shop pages to easily convert advertising to cash.