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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. A downturn is an opportunity for discipline.

Budgeting 130
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Google’s New Features Help Advertisers’ Products Stand Out In Search Results

PYMNTS

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and on other platforms. Advertisers will be able to tag ads with the new information. The advertising announcements were among several Google has made in recent days.

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What does a CFO do with CAC and LTV?

CFO Share

CFOs use CAC and LTV for forecasting revenue and planning cash flows. While there are forecasting methods that do not require CAC (like exponential smoothing or month-over-month growth rate targets) These methods are inferior to revenue projections built up from sales and marketing budgets divided by CAC. Common CAC and LTV mistakes.

CFO 90
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Musings on Markets: META Lesson 3: Tell me a story!

CFO News Room

In fact, I concluded the post by arguing that investors in Facebook were pricing in their belief that the billions of dollars the company had invested in the Metaverse would be wasted, and argued that Facebook faced some of the blame, for not telling a compelling story to back the investment.

Marketing 130
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META Lesson 3: Tell me a story!

Musings on Markets

In fact, I concluded the post by arguing that investors in Facebook were pricing in their belief that the billions of dollars the company had invested in the Metaverse would be wasted, and argued that Facebook faced some of the blame, for not telling a compelling story to back the investment.

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Tips to Reduce Business Expenditures and Boost Profitability

CFO Share

Non-core activities that can be outsourced include: Accounting & financial planning IT services HR Legal Negotiate with vendors Negotiate with vendors to secure better pricing and terms for the goods and services you need to operate. Invest in technology Investing in technology can help reduce expenses for businesses in several ways.

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Mediaocean Seeks Supply Chain Transparency

PYMNTS

Advertising technology Software-as-a-Service (SaaS) firm Mediaocean has formed a blockchain partnership with Amino Payments for transparency and accountability in digital advertising, Mediaocean announced on Tuesday (Jan. Mediaocean has been putting money into research on how blockchain would work in the advertising landscape.