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Bengals, Rams and Bitcoin: Crypto Ads Invade the Super Bowl

CFO News Room

Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can cost up to $7 million. As crypto companies increase their advertising spending, brands have pumped out crypto-theme campaigns or marketing gimmicks to leverage the buzz surrounding cryptocurrencies. Newsletter Sign-up.

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WatchGuard Internet Security Report Shows Your Fridge Could Be Part Of A Hacker’s Botnet

PYMNTS

In the digital world, there’s strength in numbers, and a botnet — essentially, an army of IP addresses — can turn a pretty penny on the darknet. WatchGuard just released its quarterly Internet Security Report which showed that four out of the top 10 malware threats last quarter were Linux-based. Linux Malware Threats.

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How FIs Counter Online Debit And Credit Card Skimming

PYMNTS

Customers save debit and credit card information to their third-party payment accounts, enabling them to log into those accounts and have those payments charged to their cards without providing card numbers, card verification value (CVV) codes or other details to merchants.

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Voice-Activated Tracker: Google Home Gets Personal

PYMNTS

Burger King — rather than wait for Google to roll out advertising options — recently took matters into its own hands by leveraging the “ dollhouse method.”. This short-lived play marked the first time in history marketers had purposefully leveraged Google Home in a campaign (though in a roundabout way).

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Google Tracker: WiFi Weak Spots Get A One-Two Hit

PYMNTS

Google is among those exposed by two massive Wi-Fi security vulnerabilities revealed on Monday. Once they’ve done that, hackers can silently intercept messages, potentially gaining access to sensitive information like credit card numbers or passwords. Google has been trying to get into TV advertising since 2007.

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Is the GDPR Encouraging Phishing Scams?

PYMNTS

Security Boulevard reported this week (June 6) that in the wake of the new digital security rule taking effect, criminals were quick to use it to their advantage. A phishing scam purporting to come from Apple is the most popular that we’ve seen,” Security Boulevard said. “It

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Google Tracker: Challenging The Champions

PYMNTS

Plus, the company is testing a new feature that users will love and video advertisers will hate. Watch Out, Video Advertisers. What this will mean for ad revenue – and what new tactics advertisers will devise to get around it – will not become evident until later. OK Google, Challenge Amazon. Skinny Love.