article thumbnail

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Build a tight relationship with your CEO and CFO. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel.

Budgeting 130
article thumbnail

James Owen, Global Chief Financial Officer, Profiles Division, Kantar

Generation CFO

Successful businesses need a culture of making it happen, says James Owen, Kantar’s Profiles division Global CFO. As a global CFO, one of the best bits about my job is seeing across many different cultures as well as the different ways of working and thinking that can foster within a business,” says James. . Diversity is key.

CFO 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Best Time to Make a Profit is ALWAYS

Michigan CFO

Losses down, even though they keep investing heavily around the world.” Regardless of how complex or sophisticated the business is, math is math. The post The Best Time to Make a Profit is ALWAYS appeared first on Michigan CFO Associates. “Revenue up. ” Call it the current Silicon Valley mindset.

article thumbnail

Treasury Inflation-Protected Securities: What Investors Should Know About TIPS

CFO News Room

Yes, TIPS may have a role to play in many portfolios, investment pros say. Introduced in 1997, TIPS stayed largely under the radar in the investment universe for years as inflation remained subdued. What investment strategies are you using in the face of rising prices? in January to 7% in December. SHARE YOUR THOUGHTS.

Treasury 130
article thumbnail

Q&A with finance leader: Lead with context, coach with content

Future CFO

I can vividly remember my first high school economics class, that was when I first realized that math wasn’t only theoretical. Building a world-class finance team demands a strategic investment in nurturing talents, shaping their expertise, and adapting swiftly to the ever-changing financial landscape.

Finance 52
article thumbnail

How to Build a Remote-First Workforce Planning Model: Best Practices for Planning a Cost-Effective Hybrid Workforce

Onplan

Let’s look closer at the headcount math. NoMoreOffice’s CFO would like to calculate the impact of the following changes: Terminate the leases on the three offices. So how can NoMoreOffice’s CFO factor these changes into their headcount cost model? NoMoreOffice currently doesn’t have any special benefits for remote employees.

article thumbnail

Negotiation for Physicians

Adam Kae

You'll need to do some math to understand: where your breakeven is. Invest more in new technology? Models, Forecasts, Calculations, Oh My! how many of your patients are in-network. how much your rate should increase to profit more for your practice. Think about what your practice's goals are. Do you want to grow more? Pay off debt?

Math 52