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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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CSI To Invest More In B2B Ad Payments

PYMNTS

Corporate Spending Innovations (CSI) has announced that it will be spending more to boost its cloud-based services for B2B payments for advertising and media needs, a company press release says. He said the company put a high priority on communicating clearly about the digital payments situation and the benefits of working remotely.

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Compliance Calendar For A Solo RIA: Staying On Top Of Compliance Tasks While Serving Clients

Nerd's Eye View

accounting reports, client contract templates, and a surety bond) and filing an annual renewal fee near the end of the year. Putting all of this information together, it's possible to create a compliance calendar for solo advisors that accounts for each task required, its frequency, and the due date for each.

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Lawsuit Says Facebook Officials Knew About Ad Metric Issues And Did Nothing

PYMNTS

Facebook is under fire in a new set of documents in a lawsuit, which allege the company knew for years that paid advertising services on the site were exaggerating and distorting the number of people who would see the ads, according to a report by the Financial Times. Fake accounts represented another 5 percent, the stats said.

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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Often this comes down to accountability and silos. Zero out inefficient spend and ways of working. Stand out by staying in.

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Crafting An Annual Compliance Calendar For A (Solo) RIA: Staying On Top Of Compliance Tasks While Serving Clients

Nerd's Eye View

accounting reports, client contract templates, and a surety bond) and filing an annual renewal fee near the end of the year. Putting all of this information together, it’s possible to create a compliance calendar that accounts for each task required, its frequency, and the due date for each.

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The Robo-Accountants Are Coming

Boston Startup CFO

Among the top 10% of jobs most likely to be automated: insurance underwriters, tax preparers, loan officers, credit analysts, and accounting professionals. Robo-advisers have become a fixture in the financial services space, and automated tax preparation apps have been the subject of a tax season advertising blitz.