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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Amazon Collaborates With AT&T To Connect Phone Numbers To Alexa

PYMNTS

In a move that lets users place and get phone calls through their Alexa gadgets, Amazon is launching a new collaboration with AT&T that will enable consumers to connect their phone numbers with their Alexa accounts, The Verge reported. And, with Amazon’s current Away Mode turned on, calls can be temporarily disabled.

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Lawsuit Says Facebook Officials Knew About Ad Metric Issues And Did Nothing

PYMNTS

Facebook is under fire in a new set of documents in a lawsuit, which allege the company knew for years that paid advertising services on the site were exaggerating and distorting the number of people who would see the ads, according to a report by the Financial Times. Fake accounts represented another 5 percent, the stats said.

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Amazon To Be No. 3 In Ad Sales In U.S. This Year

PYMNTS

Amazon is forecast to reach the number three spot among sellers of digital ads in the U.S. According to The Wall Street Journal , buoyed by a pickup in ad revenue growth and accounting changes, Amazon is on track to generate $4.6 The research firm pointed to “strong organic growth in ad revenues” and the accounting changes.

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A Focus On Ad Fraud And Solutions

PYMNTS

Fraud takes many forms, from account takeover attacks to identity theft. It’s also one of the most prevalent, with advertisers expected to lose more than $5.8 It would be easy to blame bad actors, but ad fraud is also perpetrated by dishonest publishers using false clicks and stacked ads to take advantage of advertisers.

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3 Must-Know Dark Social Finance Communities

The Finance Weekly

Finance directors in the past may have been persuaded to purchase software by clever advertising efforts or information they acquired at a CFO conference on the other side of the globe. Particularly CFOs have joined dark social in fast-growing numbers. Why you might ask?

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2:00PM Water Cooler 1/19/2023 | naked capitalism

CFO News Room

Other Behaviors: Advertise, Court. What the heck do birds do when they “advertise”? The number of Americans filing new claims for unemployment benefits fell by 15,000 from the previous week to 190,000 on the week ending January 14th, the lowest in four months and well below market expectations of 214,000. Do they have agencies?