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3 Must-Know Dark Social Finance Communities

The Finance Weekly

Finance directors in the past may have been persuaded to purchase software by clever advertising efforts or information they acquired at a CFO conference on the other side of the globe. Numerous emails from finance vendors come into their inbox on a daily basis seeking for their attention.

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Predictive analytics: opportunities and limits for the future of finance

Jedox Finance

Predictive Analytics Example in Finance. Additive forecasting , a popular method of doing budgeting in which you take the previous period’s data, adjust it by a percentage, and then call that your forecast. In finance, we know there are annual events that substantially impact our data, like IRS filing deadlines. The net effect?

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3 FP&A Practices That Will Transform Your Finance Team

The Finance Weekly

When done incorrectly, the FP&A process is set on autopilot, with the goal of just "keeping track" of figures and producing budgets, often for the sake of the process. The differences in outcome are nicely summarized in this graphic from , Strategic Finance Magazine : , 12 PRINCIPLES OF BEST PRACTICE FP&A, Strategic Finance Magazine.

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Anna Zhirnova, Group FP&A Manager, Jones Knowles Ritchie

CFO News Room

One of the biggest challenges for finance, says Anna Zhirnova, Group FP&A Manager at independent creative agency Jones Knowles Ritchie, is balancing the day-to-day needs of the finance function with finding the time to develop something new and innovative. . The benefits of transforming the finance function.

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Not All Retailers Are Overstocked for the Holidays. They’re Discounting Anyway.

CFO News Room

That mismatch has created what finance chiefs and analysts are calling “a highly promotional environment,” which has already weighed on the margins of some large retailers. Instead, the company chose to siphon some of its marketing budget over to holiday discounts, rather than ramping up online advertising, Ms. Astvansh said.

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Ken Dorward joins vcfo Austin Team as Managing Director

VCFO

He excels in building the sophisticated systems and processes to bring clarity to an enterprise’s finances and operations. Ken is often called on to apply his experience in sports, media, digital advertising, and technology to reach new markets. Ken has worn many hats in his career, including CEO, COO, CFO, and Chief Growth Officer.

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3 Ways the CFO and Finance Can Partner with the CMO

Planful

Collaborating with Marketing has historically presented some unique challenges to Finance executives, the size and scope of which vary depending on your vertical and on the personalities involved. For example, when you get an invoice from a digital advertising agency, you assign that cost to an advertising GL account.

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