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More and more companies are investing in addressable TV advertising: Finecast

CFO News

If I look at the total number of clients last year, which was circa 700 in Finecast globally, about 250 of those were new clients into the Finecast ecosystem, and about 70 of those came from India," Lewis said, adding that these numbers show the readiness of Indian clients for the addressable TV advertising opportunity.

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Musings on Markets: META Lesson 3: Tell me a story!

CFO News Room

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. In the first session of my valuation class, I pose a question, “What comes more naturally to you, telling a story or working with numbers?”

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Etsy Delights Investors With Earnings Win, Disgruntles Sellers With Advertising Fees

PYMNTS

Etsy.com saw general merchandise sales (GMS) for the 5-day period of Thanksgiving through Cyber Monday pick up by 30 percent — pushed by investments in marketing and TV campaigns, product improvements and free shipping initiatives designed to “attract and convert” consumers. In other notable numbers, consolidated GMS reached $1.7

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Bengals, Rams and Bitcoin: Crypto Ads Invade the Super Bowl

CFO News Room

Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can cost up to $7 million. A two-year manic crypto rally and venture-capital investment have filled the coffers of crypto companies. Binance will encourage people to educate themselves about crypto investing. “I Intuit Inc.,

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META Lesson 3: Tell me a story!

Musings on Markets

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. That is because the answer will vary across people, with some exhibiting a more natural tendency towards story-telling and others towards working with numbers.

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Musings on Markets: META Lesson 2: Accounting Inconsistencies and Consequences

CFO News Room

In my last post, I used Facebook’s recent troubles to talk about the importance of corporate governance, and how we, as investors, have abandoned the power to change management at many younger tech companies in return for being able to invest in young tech companies, with growth potential and well-regarded founders.

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Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.