article thumbnail

Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23

article thumbnail

The Lucrative Advertising Life Of Instafamous Kids

PYMNTS

But Alessi’s prenatal fame – she was born with a few hundred thousand followers on an Instagram account that has been in existence longer than she has – is inherited. According to reports, despite the infant’s large and avid following, her account is not activated to make money. Her parents, Arie Luyendyk Jr.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Etsy Is Leveraging Google Shopping

PYMNTS

Going forward, Etsy marketplace sellers will be able to run Google Shopping campaigns , care of a new advertising dashboard the handcrafted marketplace is rolling out. We know that many Etsy sellers who would like to expand their advertising efforts have found the process to be daunting,” Tang wrote. “In

article thumbnail

Social Distancing And Account Takeovers — COVID-19’s Impact On QSRs

PYMNTS

DoorDash announced that it would waive commission fees for independent restaurants, and is also pumping $20 million into advertising to drive traffic for its partners. Another threat besides the lack of business is the increased risk of account takeovers (ATOs), as fraudsters exploit the turmoil to steal customers’ data.

article thumbnail

The Robo-Accountants Are Coming

Boston Startup CFO

Among the top 10% of jobs most likely to be automated: insurance underwriters, tax preparers, loan officers, credit analysts, and accounting professionals. Robo-advisers have become a fixture in the financial services space, and automated tax preparation apps have been the subject of a tax season advertising blitz.

article thumbnail

How Facebook Unfriends Ad Fraudsters

PYMNTS

Other developers are leveraging various automation systems, which combat fraud by reducing the opportunities humans have to disrupt the system and increasing the digital payments’ transparency. Account takeovers (ATOs), identity theft and phishing were found to be the most common methods of attack in this region. percent in 2017.

article thumbnail

Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

According to Reuters , Louis Vuitton, Chanel and Volvo were among the brands that opened accounts on Line as they looked to connect with users amid the lockdowns triggered by the COVID-19 pandemic. Alipay users can then watch the livestream advertising on the Taoboa channel via their app, and then make purchases.