A Loyalty-Driven Singles’ Day in China Lends Lessons to Sales-Centric Shopping Holidays
CFO News Room
DECEMBER 21, 2022
Supported by the online retail giant’s sophisticated consumer experiences, Singles’ Day has become the world’s biggest annual shopping event, with sales outperforming Black Friday and Cyber Monday combined. Singles’ Day has redefined shopping festivals to drive both short-term sales and long-term quality growth for merchants and brands.
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